the role
This is an exciting time to join SFE in this new role that we are seeking to help improve and significantly grow our digital footprint. Â Working in the digital team, the Digital Content Coordinator role will develop and manage content for use in multi-channel marketing communications, with a focus on social media and website content across the SFE family of websites, with the support of the Digital Marketing Manager.
We need someone who can craft content that drives traffic, generates engagement and builds community.
Responsibilities include:
- Managing the end-to-end production of content, from taking briefs and conducting research, to writing and editing various types of copy
- Designing and delivering creative and engaging content strategies and associated content calendars to schedule where and when content is to be published using relevant tools, for example, Hootsuite
- Creating content that promotes audience interaction, increases audience presence on company sites and encourages audience participation
- Creating and developing marketing campaign content, including blogs, email communications and social media posts, optimising copy and landing pages for search engine optimisation
- Editing and proofreading all collateral ensuring both grammatical and technical accuracy
- Undertaking audience research and identify consumer trends to help with planning
- Analysing competitor activity
- Recommending improvements to increase performance
- Managing the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, Twitter and YouTube, adapting content to suit different channels and audiences
- Building social media communities by responding to social media posts and developing discussions with support from colleagues from across the organisation
- Monitoring, tracking, analysing and reporting on performance on social media platforms using tools such as Google Analytics, CRM, Hootsuite and Facebook Insights
In return, our company offers great perks including a generous pension, flexible working opportunities and substantial holiday allowance.
More importantly, we offer you an opportunity to make a real difference to the lives of children and young people in Birmingham.
apply now